I read an article about Betfair in the Business section of The Daily Telegraph last friday, it was actually talking about how the Chief Executive was leaving and that shareholders weren't happy with performance since the company went public.
However, what stood out for me were the numbers quoted, they said that the number of active Betfair users had grown by 15% over the last year and the number now stood at 950,000 active users! How many businesses can say that they have grown their customer base by 15% over the last year, not many I would guess.
Now when you consider that the vast majority of this growth has come from punters moving away from traditional bookmakers to Betfair, but they are still essentially punters, putting bets on the outcome of an event. You can see the opportunity for Sports Traders, as liquidity improves so do the opportunities to create win/win situations regardless of the outcome of the event.
Not surprisingly, football is now the sport most bet on, on Betfair with it accounting for over 40% of revenues just slightly ahead of Horse Racing. Football is now big business in every respect but you can bet that most punters betting on football are doing it with their hearts and not their heads - this again gives those of us with the know-how to make big profits.
All in all, a great time to be a Sports Trader, with the rest of the economy stalling, sports trading is going from strength to strength.
For more information on How to Trade the Sports Markets, visit www.interactivesportsinvestor.com